I recently cleared up my mind about the college choice for my advertising training and I am quite sure that I'll go to Ringling college in the new Advertising design major. As I am only 16 and I have 3 years to prepare my portfolio for being admitted to the school I'd like to now before what is needed to enter this school. I read a lot of discussions of portfolios for entering the acclaimed animation program at this school , but no ones about the advertising design or graphic design majors. I was thinking of presenting some photoshop work ( making of some logos , few websites, flyers, buisness cards and stuff like that ) that I've done , but do they really need high level of drawings as they require in the other programs ?? Please tell me that I can skip the drawing part , because I totally SUCK at drawing . I really can't express myself on paper , but on the computer with photoshop I can do discrete work when I have the light bulb. If anyone knoes something please reply to me . thanks very much , cya!!
I think besides Illustration,Computer animation, and Game Art, the acceptance is around 70 percent.
My Adventures at Ringling ^
Out of all the phenomenal art directors and designers that I work with on a regular basis, the ones that seem to flourish well are the ones that can draw. I'm not saying they draw as well as polished illustrators (some do) but what they can do is be able to communicate an idea effectively even if it's done in a scribble or a quick doodle.
One has to think about what an art director does- they come up with ideas and concepts. They hardly ever get a chance to write the copy, do the illustration, design the logo or do the photography (some do but only on rare occasion or when the client has no budget... ewww!). But in order for the idea to be presented to the client, their ideas must be able to get past a creative director.
Scenario One- The tech savvy art director will come up with a handful of ideas and mock them up on their computer. They'll set the type, use stock photos, and pretty much make it look slick.
Scenario Two- The truly creative art director will pull out a layout pad and knock down easily twice as many ideas as the tech savvy art director. They might be scribbled loosely but as long as they can convey the idea to the boos, it'll probably get a green light to proceed.
The biggest difference is that the art director that has some drawing ability can visualize ANYTHING they want in coming up with their ideas. The one that has to rely on stock or their own photography will be at the mercy of what they can pull together. Ultimately it's the idea and the concept that makes an ad great. Having an ability to draw not only frees you up visually but can also be a bargaining chip to climbing the corporate ladder within the ad agency.
Don't neglect your drawing abilities even if they're minimal. They will get you somewhere. We're in a visual field and the ability to communicate an idea quickly ad effectively is still king.
One of my mentors in school had once thought that Illustration should be the minor that every major should take. It took me a while to understand that but now I see some of my classmates who were jewelers and photographers using their drawing abilities to communicate their ideas (again, just with a simple sketch) long before they invest more materials and time in the completion of their assignments.
thanks very much , I'll make treasure of your information and will begin to try hard and develop my drawing abilities , but I am totally in high ocean , where should I start from? I'll open a thread in another part of the forum, cya there! thanks anyway for all the answers guys !