actually the guy was a graphic designer and was recently promoted to creative director because he was a good copy writer. I knew it was being marketed directly to doctors and I have no idea what art would appeal to them.
That’s good you asked for some visual reference or a project brief. Maybe the client was given a task they never handled before. All they know is they need a designer asap. Ask what their target audience is and make some suggestions if they are unsure how to approach the project.