Funny, I would have thought that most people on here understood that many of the logos designed by major design studios are heavily intertwined with the likes of Marketing and Psychology.
A logo or brand is not intended just to be aesthetically pleasing but is meant to subconsciously convince you something about the company or brand by drawing on the conditions of the society and target audience.
People fail to understand just how much they are subconsciously influenced and are mistaking the aim of the logos.
These companies aren't trying to consciously convince you something about the brand they are marketing, but subconsciously trying to convince you.
If you need convincing watch a Derren Brown video clip to help understand just how unconscious the motives and views of a high majority of people are.
(Update. They added "Space")
There is obviously something wrong with me, because I like the new GAP logo. I also prefer the new sphere for the at&t (the type is terrible).
I like the new logos.. besides the Burlington one, (edit) oh and the myspace one.. Whoever let that designer have his way.. stupid.
What do you make now, DC? Peel away bumper stickers?... It makes me think of those disposable toilet seat covers they have in airports... I think they're dispensed from something of that shape, too.
Yeah...the new DC logo totally says "cool comic stories and action inside". Oh wait, nope, no it doesn't. I bet the lettering and logo designers within DC are super happy about it.
Looks like DC peeling off a band-aid.
:( Bad design for a comic company. Better for a company that deals in clear plastic wrap. :)